To start a profitable business in modern conditions, you need to know some important points. The bottom line is that times have changed and...
Start a Profitable Business In New Conditions
In the modern world, consumers are in short supply, nobody has enough of them. If so, it means that at present it is necessary to start a business with the production of consumers. If you know how to do this, then it makes sense to open a business. If you don't know how to do, then either you need to learn how to create customers, or else come up with another occupation.
It is necessary to realize one simple fact - now the answer to the question of how to start a profitable business does not sound like it did 10-20 years ago. These are the realities of the modern world and you need to adapt to them if you want to make money. First of all, it is necessary to radically rearrange all business processes, because now a different business algorithm is used. It looks something like this:
- Choice of market space
- Study of the "population" of the market space
- Creating a sample product
- Creating needs
- Consumer creation
- Creation of capacities for the production of goods
- Distribution network
- Product release and distribution
How to Start a Profitable Business
To start a profitable business, first of all, you need to find a promising market space. Yes, exactly the market space, i.e. a certain territory where there are potential consumers of your products because we are not talking about the market yet because the market is a collection of consumers that we do not have yet and we have yet to create them.
The choice of market space can be carried out according to various criteria. For example, it could be the distance from the place where we plan to manufacture the product to the place where it will be sold. Or it can be a space where potential consumers have a certain level of income, in general, any convenient variable can be taken as a criterion.
Once a market space has been selected, it is necessary to examine its “population”. It is very important to carefully study the “population” of the market space, i.e. potential consumers. If you ignore its characteristics, then you can pay very cool. Having information about potential consumers, you can create a product that suits them the most.
How to Start a Profitable Business
Explaining on the fingers that we have some super-duper product is possible, but still quite difficult. It is much more effective to have a model and use it to seduce those we see as consumers. The trick is that it doesn't always have to be some kind of ready-made material sample, very often it is enough to build a virtual sample and promote it.
For example, if we are going to produce mobile phones, we can create a virtual apparatus, endowing it with different characteristics and in this form start promoting. The creation of a virtual product is much cheaper than a real one, and therefore many companies first create a virtual sample of the future product and work with it.
After there is at least a virtual sample, the population of the market space needs to create a need for a product or service. As a rule, any potential consumer initially cares little about our products. He has his own rhythm of life, his own habits, and his established needs. He does not pay attention to goods that go beyond them.
Start a Profitable Business Correctly
If you offer a person a product that he does not need, he is likely to hold it in his hands with great curiosity. He will show with all his kind that he is interested and we will begin to think that he wants to buy it. However, in 99% of cases, the potential customer will turn, twist, and return the product. After a couple of minutes, he will generally forget that he saw him and hardly ever remember about him.
We need a potential consumer to become a real one. For this reason, the first thing we need to do is create the need. Creating a need is the introduction of an idea into a consumer that he can only realize with the help of our product. Moreover, the idea must be introduced creatively so that this process arouses maximum emotions in him.
Emotions, preferably positive, are necessary in order for the consumer to let in the idea, which will cause a state of need in him. However, the presence of a need does not yet guarantee that a potential consumer will purchase our goods. For this to happen, it is necessary for him to form a need for our product.
Start a Profitable Business by Creating a Market
Thinking that he personally needs the product, the consumer does everything possible and impossible in order to get a product that is able to realize the idea. He goes to work to earn money and buy in the future what he thinks he needs a product. Sometimes a consumer can even take out a loan in order to implement the idea embedded in him.
Consumer creation is key when it comes to starting a profitable business. You can create a profitable business only if you know how to create consumers. When you don't know how to create your customers, you have to hunt for customers that others have created. Hunting consumers is very dangerous and does not give a stable result.
It's Easy to Start a Profitable Business
After consumers have been created and a sample of the product is available, you can safely begin to create capacities for its replication. At the same time, given that, as a rule, the life cycle of a product in the modern world is very small, it makes no sense to build any capital structures. It is enough to build simple structures, for example, hangars, and place the equipment we need in them.
Moreover, very often it makes no sense to purchase the equipment itself. It is often much more efficient to lease it. This will allow you to start a profitable business with minimal costs and, after the market is saturated and the cream is skimmed, very quickly and at low cost to leave it. You can, of course, stay if it is enough to have a minimum wage.
If you have all of the above, but there are no distribution networks, then the product is very difficult to sell. For this reason, it is very important to establish a distribution network in advance. It can be your own network, but it can also be a network in which retail and wholesale outlets do not actually belong to you, but are ready for cooperation. In any case, it is worth making sure that the network is in advance.
Start a Profitable Business From Scratch
As you can see, product release is the very last stage of modern business processes. Only when the previous stages have been passed, you can proceed to the direct release of goods and their subsequent distribution. If in the previous stages we did everything correctly, then very quickly we will be able to achieve the target sales and profit indicators. Your own brand will also help in this. She should definitely get one.
It is clear that the presented algorithm showing how to start a profitable business in modern conditions is not entirely familiar, but it corresponds to reality. You can, of course, work in the old fashioned way, create some kind of product and try to enter an already established market with it. But there will be many problems here. Among them, the most significant is the very strong level of competition and low-profit margins.